Concept of YUGEN Gallery

Platform x Art
　YUGEN Gallery will have an offline gallery in Shibuya, Tokyo, and an online gallery on its official website, which will function as a platform for art-related media and curators to create exhibitions based on various ideas.
Digital Marketing x Art
　Utilizing our digital marketing know-how, we will disseminate information about artworks and artists. By targeting different demographics such as art buyers, potential buyers, art fans, and art lovers, we will be able to provide more accurate information.
Japan × World × Art
　The official website of YUGEN Gallery will be available in Japanese, English, and Chinese. In recent years, there has been a growing interest in Japanese contemporary art from overseas, and YUGEN Gallery aims to raise awareness of Japanese contemporary art in the world by creating an environment that allows easy access to information on Japanese artists and artworks from overseas.
E-commerce x Art
　We will respond to the rapidly growing online market for artworks through the Corona disaster. We will gradually implement a cross-border e-commerce function that will allow people to purchase artworks not only from Japan but also from overseas. By targeting not only the domestic market, but also the overseas market where the desire to purchase artworks is high, we will be able to achieve higher sales.

W’UP！★2月26日～3月6日　マサヒト・ヒラヌマ／鮎川陽子「#punk #rock #art #life」展　YUGEN Gallery